Advisory Board

As the PR landscape has shifted and more brands increasingly tout sustainability claims, it is our responsibility as publicists to make sure that the stories we share are truthful and accurate. In response to pervasive greenwashing, we launched the No. 29 Advisory Board in 2023. Made up of experts in the sustainability space, our Advisory Board helps us vet and review potential clients, ensuring that they adhere to our holistic standards of sustainability.

Esha Chhabra

Esha has worked as a journalist who specialized in sustainability, development, women's issues, and mission-driven brands. She has contributed to a number of international and national publications such as The Guardian, The New York Times, San Francisco Chronicle, Fast Company, Forbes, and more. She has been awarded four grants from the Pulitzer Center on Crisis Reporting as well as two reporting fellowships from the UN Foundation. A graduate of Georgetown University and a Rotary Scholar from The London School of Economics, Esha now resides in southern California where she's been working on her first book, set to debut in 2023, and consulting companies on how to achieve their sustainability targets.

Michael Keller

Pulitzer Prize-winning communicator Michael Keller untangles complexity to tell compelling stories about our modern world. His work translates and brings to life subjects ranging from cutting-edge science and technology to political affairs, energy, climate change and the arts. As a writer, producer, author and editorial consultant, his work has appeared online, in print and over the airwaves. Publications including Scientific American, Reuters and Forbes, among many others, have featured his independent editorial work. His high-impact multimedia brand storytelling and content marketing have helped propel the messaging of international clients from GE to HP, the International AIDS Vaccine Initiative, the U.S. Department of Defense, the New York Times and Texas Instruments. Whether it’s a video documentary, infographic series or magazine-length written story, he makes content that wins the attention of discerning audiences. Before finding his calling as a storyteller, Keller worked as a cook in high-pressure New York City restaurants and as a cartographer for government, news organizations, a presidential campaign and UN peacekeeping operations. Now operating from a farmhouse in rural upstate New York, he spent years living in China, East Africa and Europe.